Where human intellect is not needed except prompt engineering.
We use NotebookLM and Gemini Deep Research to get our clients brand voice and tone. We use Claude to review our copy and scritps.
Manual work is still essential - AI just adds the cherry on top. Our team has taken prompt engineering courses, but we never replace human expertise with technology. When you master email marketing, scriptwriting, and landing pages manually first, you know what actually converts. With that foundation, AI becomes powerful - we don't blindly accept outputs, we guide and refine them with our expertise. The result? Outreach that feels personal, landing pages that convert, and scripts that sound human - because they're created by experts who use AI as a tool, not a replacement.